In Quooker’s office building, a canoe hangs on the wall. With this canoe, Quooker founder Henri Peteri and his brother sailed to England in 1941, with the aim of contributing to the fight against the Germans from there. There were several ways to reach England. Of the 1,300 “England Voyagers,” 36 attempted the 189-kilometre journey directly from the Netherlands. Only eight survived, including the Peteri brothers.
“They capsized immediately after departure at night, leaving them soaking wet and without two of their three compasses,” says Roy, Quality Manager at Quooker, based on historical accounts. “Yet they kept going. It was an extremely dangerous undertaking, but they were unstoppable. After 56 hours of paddling, they arrived.” The canoe on the wall reminds Quooker employees every day of this heroic story. “It was during lunch that my colleague Martijn said: why don’t we recreate that journey sometime? I immediately knew: we’re going to do this.”






