‘The Data Competence Center is a hub where all kinds of data are collected and connected,’ says Jeroen Bijl, Team Lead DCC at Quooker. ‘This data flows to us automatically from all departments. HR provides data on employees and absenteeism. Service supplies data on service reports. Marketing on website visits. Sales on the number of Quookers sold, and so on. By structuring and linking data properly, you gain valuable insights that help us make informed decisions. We want to become increasingly smarter in this. That’s why we are building a Data Competence Center.’

Working with dashboards The Data Competence Center works with so-called dashboards. ‘You can compare these to the dashboard in your car,’ Jeroen explains. ‘If something goes wrong or stands out, the warning lights start flashing. It enables us to take very targeted action.’ He gives an example: ‘Quooker aims to deliver high-quality products that don’t break down quickly. To monitor this, we track warranty claims. By collecting data on our products, we can identify which serial numbers show recurring issues. We then investigate that series: why does this particular batch cause problems? This provides insights that help us improve our products in the future.’

A spaghetti of data The Data Competence Center is part of Quooker’s broader digital transformation. The goal is for the dashboards developed by Jeroen’s team to be reusable, and for colleagues to learn how to build dashboards themselves so they can independently extract insights.

But first, Jeroen is focused on cleaning up, structuring, and documenting the current ‘spaghetti of data.’ ‘We’re investing a lot of time in this now, because we know it will help us move faster later.’ Jeroen’s team currently consists of twelve people, 70% of whom are external analysts and engineers. ‘Our goal is to bring more people in-house,’ says Jeroen, ‘to retain knowledge internally and reduce dependency on external parties.’ He is currently looking for a data management specialist.

More knowledge = more revenue Does Jeroen enjoy his work? ‘Absolutely. Especially working at the intersection of people and technology. There’s a lot of coding, innovation, and technical work involved. But also a psychological aspect: how do you work with people? How do you create a culture where everyone gets used to making decisions based on data? Most colleagues already see the value. In fact, it’s quite simple: more knowledge means a better understanding of the market. And that enables us to make decisions that lead to higher revenue. That’s what drives us.’

Published on 02-07-2026